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Selling Tips

For the last few years, tips on how to sell property were focused on one thing – just put it on the market. The demand was so high that many homes were sold within a few days. The glory days of this seller market appear to finally be coming to an end as demand cools given the increase in energy prices and interest rate, however if you are a seller, this means we need to return some fundamental tips on how to sell a property.

It's amazing how much more money can be achieved from a sale just by making a few basic improvements to presentation. Here are a few tips on making your home look its best:

 The first tip is to get your property in pristine condition. Potential buyers are committing to a lot of debt and need to view your property as a dream home. This means you need to put forth your best when showing the property. Everything should be clean; plants should be alive and manicured. Any areas showing wear, particularly paint, must be cleaned up or repainted. Failing to take any of these steps will give the potential buyer the impression you did not take care of the property while owning it, a definite negative in the selling process.

What needs to be done?

ü       Repair interior surfaces, replace broken tiles & recoat dirty or scratched paintwork

ü       Clean, clean, clean – including windows (inside and out), curtains and carpets

ü       Buyers are interested in spaces, not your stuff – keep rooms tidy

ü       Consider using local storage while the property’s on the market

ü       Take the opportunity to get rid of junk – find firms clearing rubbish in the area

ü       Home improvements: you may love the way your home looks, but it may not be to everyone’s taste. Consider some redecoration e.g. repaint bright walls in neutral, light colours.

ü       Make sure room temperature is inviting

ü       Smell does affect what people think of your home; fresh flowers will also brighten the room; bear in mind that cooking odours can linger so avoid cooking with strong flavours before a viewing.

If you have children or pets, consider having someone look after them during a viewing.

Only let someone in if they’ve made an appointment; if someone turns up on your doorstep, take their details and give to your agent.

  1. Refusing to make smart Improvements and repairs
    It always costs sellers more money to sell a property in 'as is condition' than to make repairs that will increase the value of your home. Minor improvements and landscaping can increase the dollar investment by as much as three to five times if done right.
  2. Provide fast and Easy Access to show your property
    Many times a sale is delayed simply because buyers and Realtors do not have fast and easy access to a property. Agent delays and slow response can be the most difficult problems.
  3. Priced Too Low or too High
    Only a real estate investment professional is truly able to make sure the property is priced appropriately for a timely and profitable sale. We find the listing must be priced right and promoted well in the first 21 days to move the property in a timely manner. If the property is priced too high it will become “'shop worn" and be perceived as overpriced.
  4. Get creative To Sell Your Home
    The real estate professional who is innovative, creative, and willing to offer new strategies of attracting homebuyers will always do better. RAMSAY REAL ESTATE has a completely different style of marketing. Demand around the clock advertising exposure, innovative lead generation methods and lead accountability. These services exist and should be offered on your home sale.

  1. Timing is everything in Real Estate
    The right timing combined with strategic pricing and terms will always sell a property. A good local agent can read the market.
  1. Do not be a seller on a 'Fishing Expedition"
    Never put your property up for sale unless you are serious and ready to move if a ready willing and able buyer wants to purchase the property at a fair price. We will find you buyers, and if you do not really want to sell, it is a waste of everyone's time.
  1. The sale of a property is usually a huge financial decision and transaction. Why in the world would a seller rely on anyone but a seasoned and experienced professional? I am amazed when sellers hire an unlicensed agent with little experience to represent a huge investment (that is one that not only holds a Certificate of registration but is a LICENSED REAL ESTATE AGENT). You will be amazed to find out how many salespeople are not licensed Real Estate Agents.

 

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